Olympique de Marseille changes the stadium name

On July 10, 2026, Olympique de Marseille officially announced the new name of its ground: the Orange Sang Stadium, following a five‑year sponsorship deal. The change, revealed at a press conference at the Vélodrome, marks the first time since 1998 that the arena bears a brand name. The club hopes the partnership will boost its finances and appeal, while it sits 5th in Ligue 1 with 59 points (18 wins, 5 draws, 11 losses) and a recent form of WWLDL.

Why does the new name matter for Olympique de Marseille?

The Vélodrome, a football icon since 1937, has always been a commercial asset. Renaming it Orange Sang Stadium secures additional revenue estimated in the tens of millions of euros, vital for strengthening the squad. This cash influx arrives as the team has scored 63 goals and conceded 45 this season, a +18 goal difference, yet remains 17 points behind leaders Paris Saint‑Germain. The sponsor, a major beverage company, also promises targeted advertising campaigns that could draw new fans and partners.

What impact is expected on players and supporters?

Supporters, used to the Vélodrome’s unique atmosphere, voiced mixed reactions on social media. Many welcomed the change as a necessary evolution, while some fear a loss of identity. The club reassured fans by keeping the orange‑sang colour in signage and preserving the traditional chant “Aux armes!”. On the pitch, manager Jorge Sampaoli said the new funding will allow investment in recruitment, especially to shore up a defence that has let in 45 goals.

What are the prospects for the rest of the season?

With the new sponsor onboard, Olympique de Marseille aims to close the 17‑point gap with Paris Saint‑Germain and secure a Champions League spot. The club plans to use the money to bolster midfield and add depth to attack. Upcoming fixtures against Lyon and Monaco will be crucial to maintain momentum. Meanwhile, the Orange Sang Stadium will open its doors to fans on July 15 for the first official training session, a symbolic moment that could herald a new era for the club.