Olympique de Marseille is at the center of a controversy regarding its famous slogan 'Forever the First.' This slogan, emblematic for OM supporters, is now claimed by the basketball club CSP Limoges. Indeed, the management of CSP Limoges has registered the trademark 'CSP Limoges, forever the first,' asserting that the slogan belongs to them due to their historic victory in the European Champions Cup in 1993. This victory occurred 41 days before OM's win against AC Milan. Fortunately, supporters of Olympique de Marseille can continue to use this slogan without fear of repercussions. Thomas Jacquemier, the general manager of CSP Limoges, confirmed that the goal was not to prevent other clubs from using the slogan. This situation raises questions about cultural appropriation and the rights to use slogans in sports. While affected by this news, OM can focus on its European future while continuing to claim its legacy.